Effective date: October 16, 2026

Emerald Atlas Travel LLC ("Emerald Atlas Travel," "we," "us," or "our") respects your privacy. Planning a trip means trusting us with personal details, and we treat that trust with care.

This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. It applies to emeraldatlastravel.com and to the travel planning services we provide.

1. Information we collect

Information you give us. When you contact us, complete a form, book a consultation, or plan a trip with us, we may collect:

Name, email address, phone number, and mailing address
Names and contact details of the people traveling with you
Travel preferences, dates, destinations, and the occasion for your trip
Dates of birth, passport details, and loyalty program numbers, when required to make a booking
Dietary, mobility, or accessibility needs you choose to share so we can arrange your trip
Payment information, collected through secure payment links or directly by suppliers

Information collected automatically. When you visit our website, our website platform and analytics tools may collect your IP address, browser type, device information, pages viewed, and how you arrived at our site. This information is collected through cookies and similar technologies.

Information from others. A friend or family member who refers you or books a trip that includes you may share your name and contact details with us.

2. How we use your information

We use your information to:

Respond to your inquiries and schedule consultations
Design, book, and manage your trip
Share your details with the travel suppliers who provide your services
Send itineraries, travel documents, and trip updates
Process planning fees and deposits
Send occasional emails about travel ideas and offers, if you choose to receive them
Improve our website and services
Meet legal, tax, and accounting obligations

3. How we share your information

We do not sell your personal information.

We share information only as needed to plan and deliver your trip, or as required by law:

Travel suppliers. Hotels, resorts, cruise lines, tour operators, transfer companies, and other providers need your details to confirm and deliver your bookings. Some suppliers are located outside the United States, and your information will be processed under their privacy practices.
Our host agency and partner programs. Emerald Atlas Travel is affiliated with Fora, which provides booking systems and supplier relationships. Bookings may also be made through preferred-partner programs such as Virtuoso and Hyatt Privé to secure traveler benefits.
Service providers. Companies that help us run our business, such as website hosting, email, scheduling, document sharing, payment processing, and accounting providers. They may use your information only to perform services for us.
Legal requirements. When required by law, legal process, or to protect the rights, safety, and property of our clients, our business, or others.

4. Cookies and analytics

Our website is hosted on Squarespace, which uses cookies to operate the site and to provide analytics in addition to Google Analytics. You can manage cookies through your browser settings. Blocking some cookies may affect how the site works.

5. Email communications

We send them through Mailchimp and/or Squarespace to United States residents. Every marketing email includes an unsubscribe link. Unsubscribing does not stop messages about trips you have booked with us.

6. How we protect your information

We use reasonable administrative, technical, and physical safeguards to protect your information. We collect payment details through secure links or directly through suppliers, and we do not store full card numbers in email. No method of transmission or storage is completely secure, so we encourage you to share sensitive details, such as passport numbers, only through the secure methods we provide.

7. How long we keep your information

We keep your information for as long as needed to plan and support your trips, to serve you as a returning client, and to meet legal, tax, and accounting requirements. When we no longer need it, we delete it.

8. Your choices and rights

You may contact us at any time to:

Request a copy of the personal information we hold about you
Ask us to correct or update your information
Ask us to delete your information, subject to legal and booking obligations
Opt out of marketing emails

Depending on the state where you live, you may have additional rights under state privacy law. We will respond to verified requests within the time required by applicable law.

9. Children's privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children through our website. When a trip includes minors, we collect their details from a parent or guardian only as needed to make bookings.

10. Links to other websites

Our website links to supplier and partner sites. We are not responsible for the privacy practices of those websites, and we encourage you to review their policies.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the effective date above.

12. Contact us

Questions about this policy or your information? We are here to help.

Email: jessie@emeraldatlastravel.com